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Submitted by claire on December 30, 2009 – 3:57 pmOne Comment

Well the countdown has started till we receive our new spring summer collection of FitFlops, not only have we got some of the old designs coming back in a few new styles will be coming in too.

If you have ever worn fitflops before you will quickly come to realise that Fitflops are no ordinary flip flops at all. They have an innovative, patent pending Microwobbleboard™ hidden in the EVA sole that is designed to give you a workout while you walk. The heel is thick and firm to absorb shock, the toe area is mid-density and the midsole is soft centre. This gives you a slightly unstable surface on which to walk on (although you will never notice as they are so comfortable) which helps to:

Provide your legs and bum (glutes, hamstring, calves and thighs) with a muscle workout and help to tone these areas.

Burn more calories than you would do when walking in a normal pair of shoes.

Improve posture.

Provide relief from plantar fasciitis, heel spurs, chronic back pain, sciatica, osteoarthritis, from lower limb oedema, and restless leg syndrome.

The benefits of wearing Fitflops aren’t just hearsay or made up by the company. The muscle benefits have actually been tested and proven in case studies run over a 36 month period by Dr David Cook, Lecturer in biomechanics, and Darren James at The Centre for Human Performance at London South Bank University (LSBU).

It wasn’t until Fitflops went on sale in 2007 and they received feedback from thousands of customers that Fitflops also realised that their shoes could also provide relief from ailments such as chronic back pain and degenerative disc disease too. This hasn’t been officially tested or proven as yet, but thousands upon thousands of people can’t be wrong!

So start choosing you favorite colour and go for it once you put them on you will never want to take them off!

One Comment »

  • hjesperson says:

    I can’t wait till these come back in I have wanted a pair since one of my friends bought some last summer and I tried them on, they are so comfortable.
    I didn’t realise they helped with back problems etc but my friend says she can feel it in her knees and back if she doesn’t wear them.
    I think these are a definitely addition to my summer wardrobe.

    Reply to this comment »

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